For years, I have seen the challenges faced by the product development teams in companies of various sizes across all industries. Amongst those challenges, two in paticular stand out: One is the ability to perform simulation earlier in the product development cycle and the other is focused on improving collaboration between the design and simulation teams. Addressing the latter of these has been difficult due to a "brick wall" that has always existed between the design and simulation teams due to a lack of interoperability between CAD and simulation software tools. Although software vendors have, over time, proposed various solutions to this problem, until now none have offered a scalable solution set that could address these issues elegantly for the broad range of simulation problems faced in industry. With the imminent arrival of bi-directional CAD Clients in STAR-CCM+ v8.06, all that is about to change forever.