It starts with an idea. Morphs into an obsession. Then comes the sweat. Practice. Tears. You hear the doubters. It’s an obstacle course. Persevere. Focus. The pressure is on. Determination. Your body and mind are beaten. It’s an arduous journey. Then you see it. The glorious finish line. The reward. The victory. I’m talking about triathlons here. But I could very well be talking about something else with similar challenges – Startups. Triathlons are intensive and grueling and definitely not for the weak-hearted. Just like shepherding a startup company to success. This is probably why I’m always doffing my hat off in respect for Chris and Jon, brothers, triathletes and the founders of FLO Cycling.