Our annual STAR Global Conference is a great way of or observing the state of the simulation market, and the extent to which the things that we were talking about as “bleeding edge” at the previous conferences are not only finding leverage, but often becoming “the norm” in industrial usage. I spent nearly the whole SGC locked up in a dark room interviewing our customers for video testimonials. It was an incredibly motivating and inspiring, and frankly exhausting experience. The twenty or so customers that I interviewed confronted me with so much passion about their simulation processes that at times it felt like being at a religious “revival” meeting than an engineering simulation conference. Here is what I learned from SGC16.